Are you roaring and ready to grow your business, but not sure exactly who you should be marketing to? Identifying your target audience is easier then you think – and essential when building a successful business.
The more you can get to know your target audience, the more value you can provide for them. You can tailor your content to their needs and help them relate to you as a human being. After that, the relationship will build itself.
In my latest video, I give you three foolproof strategies to help you learn more about your target audience no matter what stage you are at in your business.
Tip #1: Ask Your Target Audience To Tell You About Themselves
Find out the basic demographic info about your target audience by asking them. Are they single or married? Do they have kids? What are their hobbies? Ask them for a 2-3 sentence description about where they work, their business or their dream business.
Although not all of your content will relate to their personal life, you can throw in the occasional blog post or video about something your audience can relate to.
A couple of weeks ago, I asked my Facebook fans to tell me the name of their business and what their favorite song was at the moment. By doing this, I was able to trigger emotion and recognition with my target audience. Every body likes music.
In my experience – the Facebook posts related to news about weddings and babies get the most engagement. There’s a reason for that.
Tip #2: Find out specific information in segmented groups of your audience online
Ask your target audience specific questions that help you tailor your content to their needs. Have the questions require short, but targeted responses and throw in some multiple choices that call for a definitive answer.
You can send out a survey to your email list, or ask a question on Facebook.
Tip #3: Build your target customer base
If you don’t have an email list or a Facebook fan page – then these strategies will still work, but you might have to go old school. (And that’s okay.) Contact your current clients or your old clients and ask them the specific questions outlined in tips 1 and 2.
If you don’t have clients yet, think about who’s in your network that might be a good fit for your target audience survey. Offer to buy them a beer or meet for coffee and then find out as much as you can about them. People love to talk about themselves – so it’s a no-brainer.
If you’re wanting to start a business but not sure how, in this video, Marie Forleo talks about how she started her business by coaching anyone she could, for free.
This could also be good way for you to profile your target customer and even narrow out the ones that may have seemed like a good fit, but don’t anymore.
Now I’d love to hear from you friends! In the comments section below – tell me one thing you already know about your target audience and what’s one thing you’re going to do to find out more about them. Don’t be shy – people need to hear your genius. We’re all smarter that way.